Public Relations The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century. Since that time, public relations has been defined in myriad ways, the definition often evolving alongside public relations’ changing roles and advances in technology.

Researching, conducting and evaluating, on a continuing basis, programs of action and communications to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fundraising; employee, community or government relations; and other programs.

Below are some of the disciplines/functions within PR:

• Corporate Communications
• Crisis Communications
• Executive Communications
• Internal Communications
• Investor Relations Communications
• Marketing Communications
• Integrated Marketing/Integrated Marketing Communications
• Media Relations
• Content Creation
• Events
• Social Media
• Multimedia
• Reputation Management
• Speechwriting
• Brand Journalism