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A communication plan is a policy-driven approach to providing stakeholders with information. The plan formally defines who should be given specific information, when that information should be delivered and what communication channels will be used to deliver the information.

Steps in communication planning?

  • 1. Identify the purpose of your communication.
  • 2. Identify your audience.
  • 3. Plan and design your message.
  • 4. Consider your resources.
  • 5. Plan for obstacles and emergencies.
  • 6. Strategize how you will connect with the media and others who can help you spread your message.
  • 7. Create an action plan

The purpose of a Communication Plan is to define who needs to be aware of and informed about the project, how and how often information will be distributed, and who will be responsible for the distribution. It is a part of the overall Project Management Plan.

While those involved in the planning effort may be well aware of what is going on, those outside the team are often uninformed and uninvolved. Effective communication ensures that all members of the organization are aware of the plan, its importance and how they might be impacted.