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Media Research & Market info What is Media Research? It is the study of the effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read.

Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.

The typical research process consists of these eight steps:

  • Select a problem.
  • Review existing research and theory (when relevant).
  • Develop hypotheses or research questions.
  • Determine an appropriate methodology/research design.
  • Collect relevant data.
  • Analyze and interpret the results.
  • Present the results in an appropriate form.
  • Replicate the study (when necessary)

Media market research is the process of gathering quantitative and/or qualitative data from media platforms to understand social, consumer, or market trends.